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When decisions are nonprogrammed, ill defined, and piling on top of one another, there is no reason for the individual manager to even attempt to use the steps in the rational approach.
Intangible Benefits
Non-quantifiable advantages provided by goods or services, such as brand reputation or employee satisfaction.
Discount Rate
The rate used within discounted cash flow assessments to ascertain the present-day value of anticipated cash flows.
Net Present Value
A calculation that determines the value of a series of future cash flows in today's dollars, taking into account the time value of money.
Automated Equipment
Equipment that operates with minimal human intervention, using technology to perform tasks that would otherwise require manual effort.
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