Apply the Principles of Escalating Commitment to the Following Situation

question 43

Essay

Apply the principles of escalating commitment to the following situation to carry it forward in time, imagining what would happen next: You are a marketing manager at PrintCards, where you have for ten years had the most successful software for creation of all types of cards in the home or office environment. However, PrintCards is finally faced with competition from a more powerful software package, new to the marketplace, that came in at a price that is half the price of PrintCards. PrintCards quickly began to lose market share, but initially made no adaptation. New product could not be delivered for months into the future because of the timing of the product development cycle. You made a decision not to change the pricing structure of PrintCards because of your department's analysis that the old, higher pricing structure was fitting for a product with such high name recognition. Market share continued to decline.

---

Definitions:

Corporations

Legal entities that are separate and distinct from their owners, with the ability to own assets, incur liabilities, and engage in business activities.

Partnership

A legal form of business operation between two or more individuals who share management and profits.

Business-related Debts

Financial obligations incurred in the course of conducting business activities, such as loans, lines of credit, and other forms of borrowing.

Partnerships

A business structure in which two or more individuals manage and operate a business in accordance with terms and objectives set out in a Partnership Agreement.