When an Advertising Creative Takes an Idea and Transforms It

question 75

True/False

When an advertising creative takes an idea and transforms it into an ad, the process is known as decoding in a communications model.

---

Definitions:

Literature Search

The comprehensive process of locating relevant academic and scholarly materials on a specific topic for research purposes.

Hand Dominance

Hand dominance refers to an individual's preference for using one hand over the other to perform activities and tasks, typically classified as right-handedness, left-handedness, ambidexterity, or mixed-handedness.

Creativity

The ability to produce original and unusual ideas, or to make something new or imaginative.

Psychological Abstracts

Summaries of psychological research findings and literature.