Current Trends Affecting Marketing Communications Include the Following, Except

question 4

Multiple Choice

Current trends affecting marketing communications include the following, except:

• A) explosion in the use of alternative media
• B) emphasis on pull marketing strategies
• C) accountability and measurable outcomes
• D) changes in tasks performed by key players

---

Definitions:

Philosophy

The study of fundamental questions about existence, knowledge, values, reason, mind, and language through a critical, systematic approach.