In Terms of the Changes in Tasks Performed by Individuals

question 71

Multiple Choice

In terms of the changes in tasks performed by individuals involved in advertising, which statement below is true?

• A) Account executives now control the channel of communication with advertising agencies.
• B) The role of the account planner has become more important.
• C) Advertising agencies have become the leader in developing integrated marketing communications.
• D) A new partnership among account executives, brand managers, account planners, and creatives has emerged.

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Definitions:

Warren Court

The U.S. Supreme Court under Chief Justice Earl Warren from 1953 to 1969, noted for landmark cases that expanded civil rights, civil liberties, judicial power, and the federal government's power in states.

Brown V. Board Of Education

1954 U.S. Supreme Court decision that struck down racial segregation in public education and declared “separate but equal” unconstitutional.

French Student Protests

Public demonstrations or movements, often involving students in France, advocating for changes in educational policy, social reform, or political issues.

Public Education

An educational system provided by the government, funded by taxes, and free of charge for students, aiming to offer equal learning opportunities to all.