Changing an Image Is Most Necessary

question 46

Multiple Choice

Changing an image is most necessary:

• A) every few years to meet changing consumers
• B) when sales begin to decline
• C) when target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations
• D) when a competitor enters the market with a product that is viewed as being superior

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Definitions:

AIDA Message

An acronym for Attention, Interest, Desire, and Action, used as a guideline for creating persuasive messages in marketing.

Selling Points

The most appealing aspects of a product or service.

Benefits

Specific benefits that consumers can gain from a product's features being marketed.

AIDA Model

A marketing model that outlines the customer journey through Attention, Interest, Desire, and Action.