Implied Names

question 121

Multiple Choice

Implied names:

• A) reveal what the company does
• B) capture the essence of the idea behind the brand
• C) contain recognizable words or word parts that imply what the company is about
• D) do not reflect the company's goods or services, but instead something that is unique, different, and memorable

---

Definitions:

Intuition

The skill to comprehend or perceive something right away, bypassing the process of conscious deliberation.

Problem

is a situation, question, or issue that is difficult to understand or deal with, often requiring analysis and solution.

Opportunity

A situation or condition that places individuals in a favorable position to exploit resources or capabilities for achieving specific goals or improvement.

Tacit Knowledge

Knowledge that is difficult to transfer to another person by writing it down or verbalizing it, often gained through personal experience and context.