Quality Logos and Corporate Names Should Pass Each of the Following

question 147

Multiple Choice

Quality logos and corporate names should pass each of the following tests, except:

• A) be similar to others in the industry
• B) be familiar
• C) elicit a consensual meaning among those in the firm's target market
• D) evoke positive feelings

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Definitions:

Shared Meanings

The common understanding or interpretation of symbols, language, or behaviors among members of a society or group.

Psychic Control

The process by which individuals or entities influence the mind or behavior of others through non-physical means.

Enlightened Followers

Individuals within an organization or movement who actively contribute to goals or ideals while maintaining critical thinking and an understanding of their role.

Training

The process of teaching or developing in oneself or others, skills and knowledge that relate to specific useful competencies.