Which Involves Using an Established Brand Name on Goods or Services

question 87

Multiple Choice

Which involves using an established brand name on goods or services that are not related to the core brand?

• A) brand extension
• B) private brand
• C) flanker brand
• D) complementary brand

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Definitions:

Self-Concept

All our thoughts and feelings about ourselves, in answer to the question, “Who am I?”

Mastered Conservation

Understanding that properties such as mass, volume, and number remain the same despite changes in the form or appearance of objects.

Egocentrism

A cognitive characteristic where an individual has difficulty understanding that other people’s perspectives and viewpoints can be different from their own.

Secure Attachment

A type of emotional bond where individuals feel confident and trust their relationship partners, often stemming from consistent caregiving in early life.