When a Brand Is Viewed a Superior, a Good Value

question 189

Multiple Choice

When a brand is viewed a superior, a good value, and of high quality, the brand enjoys:

• A) diligence
• B) acceptance
• C) salience
• D) divergence

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Definitions:

Values

Principles or standards of behavior; one's judgment of what is important in life.

Deeply Held Beliefs

Convictions or principles that are firmly rooted in an individual's value system and guide their behavior and decision-making.

Organizational Culture

The shared values, beliefs, norms, and practices that shape the social and psychological environment of a business or organization.

Assumptions

Beliefs or statements taken for granted without proof, often forming the basis for decision-making or reasoning.