Upon Recognizing a Need, If a Consumer Chose a Given

question 189

True/False

Upon recognizing a need, if a consumer chose a given brand in the past that resulted in a positive experience, the consumer will likely purchase the same brand and not engage in an information search.

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Definitions:

Job Characteristics Model

A theoretical framework proposing that five core job characteristics (skill variety, task identity, task significance, autonomy, and feedback) influence job satisfaction and performance.

Psychological States

Conditions of the mind that impact feelings, thoughts, and behavior, varying from moment to moment.

Efficiency

Achieving maximal output with minimal input.

Task Specialization

The process of dividing work into smaller tasks that are completed by workers who specialize in those tasks.