In Terms of Marketing, Chipotle

question 170

Multiple Choice

In terms of marketing, Chipotle:

• A) relies almost entirely on social media, such as Facebook and specialty Mexican sites
• B) relies on advertising to inform consumers about the restaurant
• C) uses primarily alternative marketing methods
• D) relies more on word-of-mouth communication and an online presence than advertising

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Definitions:

Natural Selection

The process by which biological traits become either more or less common in a population due to the effect on the survival and reproduction of organisms.

Darwin

Refers to Charles Darwin, the 19th-century British naturalist who developed the theory of evolution by natural selection.

Paracelsus

A Swiss physician and alchemist of the early Renaissance, known for founding the discipline of toxicology and emphasizing the importance of chemistry to medicine.

Psychic Conflicts

Internal struggles between different parts of the psyche, typically involving the conscious and unconscious mind, leading to mental distress or neurosis.