An External Search for Purchase Information Occurs When

question 191

Multiple Choice

An external search for purchase information occurs when:

• A)the consumer is uncertain about which brand to purchase.
• B)the internal search has been successful.
• C)the evaluation of alternatives has been completed.
• D)a purchase has been finalized and the buyer is looking for reassurance.

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Definitions:

Performance Potential

The maximum level of efficiency or productivity that an individual or group could achieve in ideal circumstances.

Lead Organizations

To guide or direct the operations, strategy, and employees of an organization toward achieving its goals.

Homogenous Group

A group composed of members with similar backgrounds, characteristics, or beliefs.

Social Sensitivity

The ability to perceive and understand the emotions and cues of others in social interactions.