In Terms of External Search for Information in a Purchase

question 109

Multiple Choice

In terms of external search for information in a purchase decision, the need for cognition is:

• A) the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values
• B) a personality characteristic an individual displays when he or she engages in and enjoys mental activities
• C) the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors
• D) simulations of the knowledge structure embedded in an individual's brain

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Definitions:

Immune Response

The body's defense mechanism against pathogens, involving recognition and destruction of harmful substances or organisms.

Dense Connective Tissue

A type of connective tissue that is rich in collagen fibers, providing strength and elasticity.

Lymph Nodes

Lymph nodes are small, bean-shaped structures that are part of the lymphatic system; they filter substances that travel through the lymph fluid, and contain immune cells that help the body to fight infection and disease.

Capsule

A structure, often a part of anatomy or bacterial cells, that encases or envelops an organ, joint, or bacterial cell, providing protection or structural integrity.