All of the Following Are Reasons Consumers Use the Affect

question 127

Multiple Choice

All of the following are reasons consumers use the affect referral method to evaluate alternatives, except:

• A) consumers have already eliminated the evoked set from consideration
• B) the affect referral method saves time and mental energy
• C) the consumer may have already used the multiattribute approach in a previous purchase situation
• D) the consumer has developed an emotional bond with the particular brand

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Definitions:

Encoding

The initial process of transforming sensory information into a form that can be stored and recalled in memory.

Retrieval

Retrieval is the process of accessing and bringing into consciousness information stored in memory.

Stored

Refers to retaining information or materials in a particular place or medium for future use or retrieval.

Divided Attention

The ability to process multiple sources of information or engage in more than one activity at the same time.