The Member of the Buying Center Who Is Most Likely

question 28

Multiple Choice

The member of the buying center who is most likely to let the group know that some alternative companies have already been rejected is the:

• A)user.
• B)influencer.
• C)decider.
• D)gatekeeper.

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Definitions:

Deliberate Attitudes

Conscious and intentional evaluations or feelings towards objects, people, or concepts.

Measure

In research and statistics, a measure refers to a method or tool used to assess, quantify, or record qualities, quantities, or performance.

Interpersonal Functions

The roles that interactions and communications play in maintaining relationships and fulfilling social needs among individuals.

Attitudes

Learned predispositions to respond in a consistently favorable or unfavorable manner with respect to a given object, person, or situation.