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Buying center members with higher levels of cognitive involvement will:
Medically Uninsured
Individuals who do not have health insurance coverage, making them potentially financially vulnerable to high medical costs.
Uncompensated Health Care
Medical services provided to individuals without receiving payment or with partial payment, often resulting in financial loss for the care provider.
Emergency Care
Medical services provided for sudden or urgent health conditions requiring immediate attention.
Marginal Cost
The added expense from making one more unit of a product or service.
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