In the Business-To-Business Buying Process, the First Step Is

question 115

Multiple Choice

In the business-to-business buying process, the first step is:

• A)identification of a need.
• B)establishment of specifications.
• C)identification of alternatives.
• D)appointing a committee.

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Definitions:

Freud

Sigmund Freud, an Austrian neurologist known as the founding father of psychoanalysis, a method for treating psychopathology through dialogue.

Neo-Freudians

A group of psychologists who, while inspired by Freud's theories, extended his ideas to include social and cultural factors in personality development and dynamics.

Psychoanalysis

A method of psychological therapy and analysis developed by Sigmund Freud, which emphasizes unconscious mental processes and childhood experiences as determinants of psychological health.

Freudian Theory

A set of psychoanalytic theories developed by Sigmund Freud that emphasizes unconscious motivations and conflicts as determinants of human behavior.