Examlex
Name and describe the members of a business buying center.
Product Positioning
The place a product occupies in consumers’ minds based on important attributes relative to competitive products.
Competitive Products
Goods or services that are in direct competition with each other, vying for the same customer base within a market.
Marketing Synergies
The increased effectiveness resulting from the combined operation or cooperation of diverse marketing strategies or activities.
Product Synergies
Refers to the combined effect that is greater than the sum of individual effects, achieved when multiple products are integrated or marketed together.
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