When the Edgewater Hotel & Resort Develops a Marketing Campaign

question 123

Multiple Choice

When the Edgewater Hotel & Resort develops a marketing campaign aimed to attract business customers, institutions, and organizations that need a location to hold 2 to 4 day conferences, the type of segmentation approach being used was:

• A) demographics
• B) product usage
• C) type of business
• D) customer value

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Definitions:

Surface Chart

A type of chart used in three-dimensional data visualizations to represent data across a three-dimensional landscape.

Doughnut Chart

A graphical representation similar to a pie chart but with a blank center, enabling the display of multiple series of data in a compact and visually appealing format.

Bubble Chart

A type of data visualization that displays multiple circles (bubbles) in a two-dimensional plot, where the size and color of bubbles can represent additional data dimensions.

Doughnut Chart

A variant of the pie chart, with a blank center, used to display categorical statistics.