When a Product Positioning Strategy Is Based on the Type

question 154

Multiple Choice

When a product positioning strategy is based on the type of consumer that buys an item, the positioning approach being used is:

• A) product user
• B) product class
• C) use or application
• D) cultural symbol

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Definitions:

Conscious Experiences

Refers to phenomena that encompass all the experiences that are felt or lived through by an individual.

Nature-Nurture

The debate concerning the relative importance of an individual's innate qualities versus personal experiences in determining or causing differences in physical and behavioral traits.

Locus of Control

Locus of control is a psychological concept that refers to an individual's belief about how much control they have over the outcomes or events in their life.

Consciousness

The state of being aware of and able to think about one's self, surroundings, and thoughts.