Which Method for Developing a Marketing Communications Budget Links Dollars

question 121

Multiple Choice

Which method for developing a marketing communications budget links dollars to defined goals?

• A) percentage of sales
• B) meet the competition
• C) what we can afford
• D) objective and task

---

Definitions:

FASB

Financial Accounting Standards Board, an independent nonprofit organization responsible for establishing accounting and financial reporting standards for companies and nonprofit organizations in the United States.

Bright-line Rules

Clearly defined rules or standards that leave little ambiguity and are easy to implement or enforce.

Pronouncements

Official statements or declarations, often from authoritative entities, that dictate principles or procedures in various fields like accounting.

Rigid Standards

Strict, inflexible guidelines or criteria that must be followed rigorously.