Which Method of Developing a Marketing Communications Budget Uses Computer

question 87

Multiple Choice

Which method of developing a marketing communications budget uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors?

• A) meet the competition
• B) objective and task
• C) payout planning
• D) quantitative models

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Definitions:

Increasing Costs

A situation in which the costs of production increase as the total output increases, often due to factors like labor and material shortages.

Specialization

The practice of focusing on a specific area or activity to achieve greater efficiency and productivity.

Production Possibilities

A graphical representation of the alternative combinations of goods and services an economy can produce when all its resources are fully and efficiently utilized.

Specialize

To concentrate on and become expert in a particular subject or skill.