Geodemographics Can Be Used to Segment Business Markets as Well

question 99

True/False

Geodemographics can be used to segment business markets as well as consumer markets.

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Definitions:

Mean Value

The mean value is a measure of central tendency, calculated by adding all the numbers in a set together and dividing by the count of numbers.

Measure Variability

The extent to which data points in a set diverge from the average value, indicating the spread or dispersion in the data.

Interval Scales

A type of scale used in measurement that involves numerical values where the intervals between values are interpretable, but there's no true zero point.

Variable

A variable is any characteristic, number, or quantity that can be measured or counted.