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The quality of products, prices charged, methods of distribution, image, and communication tactics create a product's position.
Rate of Return on Investment
A measure of the profitability of an investment, calculated as a percentage of the original investment.
Net Present Value
A financial metric used to evaluate the profitability of an investment by calculating the difference between the present value of cash inflows and outflows over a period of time.
Compound Interest
Interest earnings calculated on the base principal along with any interest that has previously accumulated from past periods on that principal.
Straight-Line Depreciation
A method of calculating the depreciation of an asset which spreads the cost evenly across the useful life of the asset.
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