The Most Common Method of Segmenting Business Markets by Industry

question 45

Multiple Choice

The most common method of segmenting business markets by industry is to use:

• A)the NAICS code system.
• B)geographic location.
• C)business characteristics.
• D)customer value measures.

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Definitions:

Great Leader Theory

A leadership theory that suggests certain individuals possess inherent traits or characteristics that make them exceptionally effective leaders.

Zeitgeist Theory

A theory suggesting that the dominant set of ideals, beliefs, and mores of a society reflects its spirit or intellectual and cultural climate at any given time.

Trait

A distinguishing characteristic or quality, particularly of one's personal nature.

Coercive

The use of force or intimidation to obtain compliance from others.