The Primary Disadvantage of the Meet-The-Competition Method of Marketing Communication

question 186

Multiple Choice

The primary disadvantage of the meet-the-competition method of marketing communication budgeting is:

• A) marketing dollars may not be spent efficiently
• B) there is little flexibility in how the marketing dollars can be spent
• C) when sales go down, so does spending
• D) it shows a lack of commitment to marketing

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Definitions:

Chocolate Factory

A facility where cocoa beans are processed and turned into various chocolate products.

Candy Produced

The quantity of confectionery items manufactured within a given timeframe, often measured for industry or individual business performance.

Job Order

A work request specifying the details and requirements for a particular job or task, commonly used in manufacturing and service industries to organize and track production.

Forward Scheduling

Scheduling in which materials and resources are allocated for production when a job order comes in.