Which Method of Developing a Marketing Communications Budget Uses Computer

question 87

Multiple Choice

Which method of developing a marketing communications budget uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors?

• A) meet the competition
• B) objective and task
• C) payout planning
• D) quantitative models

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Definitions:

Accommodation

The process of adjusting or adapting one's cognitive structures to incorporate new information.

Egocentrism

A cognitive characteristic where an individual is unable to understand that others may have different perspectives and feelings from their own.

Centration

The tendency, especially in young children, to focus on one aspect of a situation while neglecting others, influencing their understanding of cause and effect.

Object Permanence

The understanding that objects continue to exist even when they cannot be seen, heard, or touched, a concept developed in infancy.