After Deciding to Use Either an In-House or External Advertising

question 45

Multiple Choice

After deciding to use either an in-house or external advertising agency, the next step of an advertising management program is to:

• A) review the company's activities in light of advertising management
• B) select the actual advertising agency
• C) develop an advertising campaign management strategy
• D) prepare a creative brief

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Definitions:

Government Agency

An organization that is part of the government and conducts specific activities or services according to legal regulations.

Separation of Powers

A foundational principle of governance in which the state's powers are divided among distinct branches, typically the legislative, executive, and judiciary, to prevent abuse of power.

Federalism

A political system in which power is divided between a central (national) government and regional (state or provincial) governments.

Judicial Activism

A judicial philosophy that the courts can and should go beyond the applicable law to consider broader societal implications and influence public policy.