One Simple Method Used to Judge an Advertising Agency's Creative

question 197

Multiple Choice

One simple method used to judge an advertising agency's creative reputation is to:

• A)contact the company's competition.
• B)ask for a list of awards the company has won.
• C)conduct a shootout.
• D)review the most recent media buys the agency has made.

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Definitions:

Cognitive Revolution

A period in the 20th century marked by the shift from behaviorist psychology to cognitive psychology, emphasizing the role of mental processes.

Mental Processes

Internal cognitive activities that enable consciousness, including perception, thinking, judgment, and memory.

Cultural Norms

Shared expectations and rules that guide behavior of people within social groups, often passed through generations and influencing social conformity.

Structuralism

An early school of psychology that analyzed the basic elements of thoughts and sensations to understand the structure of the mind.