In Selecting an Advertising Agency, the Request for a Creative

question 63

Multiple Choice

In selecting an advertising agency, the request for a creative pitch should occur after:

• A) goals have been set
• B) the initial list of applicants have been screened
• C) the list has been reduced to only two or three viable candidates
• D) the selection process to be used and the criteria for selection have been decided

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Definitions:

Chinese

Relating to China, its people, languages, or culture.

Spanish

A Romance language that originated in the Iberian Peninsula and is now a global language spoken by millions as a first or second language.

Incest

Sexual relations between people classified as being too closely related to marry each other.

Punishable Offense

An act or behavior that is deemed illegal or wrong by law, subjecting the perpetrator to legal penalties or punishments.