The Account Executive Normally Performs All of the Following Functions

question 24

Multiple Choice

The account executive normally performs all of the following functions except:

• A) actively seeks new accounts.
• B) serves as a liaison between the client and the agency.
• C) prepares ad copy.
• D) helps define the theme of the overall IMC campaign.

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Definitions:

Spastic

Relating to or affected by muscle spasms or involuntary contractions.

Flaccid

lacking firmness or stiffness; often referring to a state of muscle weakness or limpness.

Alzheimer's Disease

A progressive neurologic disorder that causes the brain to shrink and brain cells to die, resulting in severe memory loss and other cognitive impairments.