Providing a Retail Store's Location and Operating Hours to the Public

question 80

Multiple Choice

Providing a retail store's location and operating hours to the public in an advertisement is an example of ad designed to meet the advertising goal to:

• A) build brand image
• B) persuade
• C) encourage action
• D) inform

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Definitions:

Absolute Threshold

The minimum intensity of a stimulus that one can detect 50% of the time, marking the boundary between perceivable and imperceptible stimulus intensity.

Difference Threshold

The minimum difference in stimulation that a person can detect 50% of the time; also known as the just noticeable difference (JND).

Relative Magnitude

The perceived size or importance of one quantity in comparison to another.

Colored Part

This term is vague but could be referring to the iris, which is the colored part of the eye responsible for controlling the size of the pupil.