The First Step in Preparing a Creative Brief Is to Identify

question 114

Multiple Choice

The first step in preparing a creative brief is to identify the:

• A)target audience.
• B)support.
• C)objective.
• D)message theme.

---

Definitions:

Ethical Behavior

Ethical behavior relates to actions that are consistent with what society and individuals typically think are good values, involving honesty, fairness, and integrity.

American Psychological Association

The leading scientific and professional organization representing psychology in the United States, with the aim to advance and disseminate psychological knowledge for the betterment of people.

Obedience Studies

Research in psychology that examines how people comply with orders from authority figures, often associated with experiments by Stanley Milgram.

Ethical Guidelines

Standards of behavior and professional conduct expected in specific fields or professions, aimed at ensuring integrity and ethical behavior.