For a Creative Brief, the Target Audience Information Should Contain

question 146

Multiple Choice

For a creative brief, the target audience information should contain:

• A) only basic demographic information, such as gender and age
• B) information about the users of a particular product
• C) not only demographic information, but also psychographic information and any other information that will help the creative better understand the target audience
• D) past purchase behavior of every company or consumer that has purchased the product in addition to the demographic information

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Definitions:

Homeschooling

An educational approach where parents or guardians take on the primary responsibility for educating their children outside the traditional school system.

Gross Domestic Product

The total market value of all finished goods and services produced within a country's borders in a specific time period, used as a broad measure of economic activity.

Health Care

The organized provision of medical services to individuals or communities to maintain, improve, or manage health, typically including prevention, diagnosis, treatment, and rehabilitation.

Standardized Tests

Tests designed to be administered and scored in a consistent, or "standard," manner across different individuals and settings, often used in education for assessment.