Humor Causes Consumers to Watch, Laugh, And, Most Important

question 97

Multiple Choice

Humor causes consumers to watch, laugh, and, most important:

• A) make a purchase
• B) tell their friends
• C) remember
• D) tune out other messages

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Definitions:

Barriers to Entry

Obstacles that make it difficult for new competitors to enter a market, such as high startup costs, strict regulations, or strong brand loyalty.

Lerner Indices

A measure of a firm's market power calculated by the difference between price and marginal cost relative to the price.

Marginal Cost

The additional cost incurred by producing one more unit of a product, reflecting the cost of the resources used in the production of that extra unit.

Patent

A governmental right granted to an inventor, giving the exclusive right to make, use, sell, and import an invention for a certain period of time.