Using "Regular Person" Models in Advertisements Are Being Used by Companies

question 90

Multiple Choice

Using "regular person" models in advertisements are being used by companies such as Wal-Mart in response to:

• A) the decrease in the use of fear advertising tactics
• B) the ineffectiveness of rational advertising tactics
• C) the criticism of sexually-oriented advertising perpetuating a dissatisfaction with one's body
• D) the need to reach female audiences, who do most of the buying in the household

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Definitions:

Kanishka

An emperor of the Kushan dynasty, renowned for his military, political, and spiritual achievements, and known for his patronage of Buddhism.

Hellenistic

Refers to the period and culture of the Mediterranean world and Near East from the death of Alexander the Great in 323 BC to the Roman conquest of Egypt in 30 BC, noted for the spread of Greek culture and influence.

Kushan Dynasty

An empire in ancient Asia, established by the Kushans, that played a crucial role in cultural exchanges between the East and West, particularly in spreading Buddhism.

Vedas

Ancient sacred texts of Hinduism, consisting of hymns, philosophy, and guidance on ritual.