Business-To-Business Ads Have Tended to Use the Rational Advertising Appeals

question 32

Multiple Choice

Business-to-business ads have tended to use the rational advertising appeals almost exclusively. In recent years, there has been a move to use more:

• A) sex appeals
• B) emotional appeals
• C) fear appeals
• D) scarcity appeals

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Definitions:

Flexibility Assessment

The evaluation of the range of motion around a joint or the ability of a joint to move freely without pain.

Isolation Precautions

Measures taken to prevent the spread of infections by isolating patients who are infectious.

Highly Contagious

Highly contagious describes a disease or condition that is easily spread from one person to another through direct contact or proximity.

Prognosis

A medical judgment regarding the likely course and outcome of a disease or ailment.