Using a Fear Appeal in an Advertisement Increases Both the Viewer's

question 51

True/False

Using a fear appeal in an advertisement increases both the viewer's interest in the ad and the persuasiveness of the ad.

---

Definitions:

Common Law

A legal system based on judicial decisions and precedents rather than statutory laws.

Twenty-One Years

An age often associated with full legal adulthood in many jurisdictions, granting all legal rights and responsibilities.

Necessaries

Basic needs or essential services required for individuals to maintain a standard of living, such as food, clothing, and shelter.

Contractual Liability

The legal obligations arising from contracts entered into by an entity or individual.