In the Hierarchy of Effects Model, Preference for a Particular

question 145

Multiple Choice

In the hierarchy of effects model, preference for a particular product only occurs after each of the following occurs except:

• A)awareness.
• B)liking.
• C)knowledge.
• D)conviction.

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Definitions:

Biological

Relating to biology; pertaining to the science of life or living organisms.

Psychological

Pertaining to the mind or mental processes, often involving emotional and cognitive functions.

Gender Stereotype

Preconceived ideas whereby females and males are arbitrarily assigned characteristics and roles determined and limited by their gender.

Weak

Lacking physical strength, power, or vigor; also can refer to lacking strength of character or influence.