According to the Hierarchy of Effects Model, Before Sandra Will

question 36

Multiple Choice

According to the hierarchy of effects model, before Sandra will develop a preference for K-Swiss shoes, she must first:

• A) know about K-Swiss shoes and like the K-Swiss brand.
• B) have conviction that the K-Swiss brand is superior to other brands.
• C) know about K-Swiss shoes and believe they are the best.
• D) become aware of the K-Swiss brand and develop a conviction about the brand.

---

Definitions:

Standard Labor Cost

The predetermined cost of labor expected under normal conditions, used for setting budgets and evaluating performance.

Payroll Taxes

Mandatory taxes withheld from an employee's earnings by an employer, which are then paid to government agencies.

Direct Labor Rate

The hourly wage paid to workers who are directly involved in the production of goods or services.

Standard Cost

A predetermined cost of manufacturing, selling, or any other operation under normal conditions.