In Terms of the Hierarchy of Effects Model, to Obtain

question 25

Multiple Choice

In terms of the hierarchy of effects model, to obtain brand loyalty:

• A) all six steps must be present.
• B) knowledge and preference is essential, the other steps are not.
• C) liking, preference, and conviction are essential, the other steps are not.
• D) awareness, knowledge, and conviction are essential, the other steps are not.

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Definitions:

Federal Trade Commission

A U.S. government agency aimed at preventing anticompetitive, deceptive, and unfair business practices through law enforcement, advocacy, and education.

Contraceptive Technique

Methods or devices used to prevent pregnancy as a part of family planning or sexual health strategies.

Family Planning

The practice of controlling the number and spacing of one’s children, using various methods of contraception and fertility management.

Vaginal Ring

A flexible, plastic ring inserted into the vagina to release hormones, preventing ovulation as a method of contraception.