The Hierarchy of Effects Model

question 17

Multiple Choice

The hierarchy of effects model:

• A)only works in the correct sequence of the model.
• B)is designed to build recall more than an actual purchase decision.
• C)clarifies the advertising approach to use by showing what to emphasize during each stage of the model.
• D)leads to impulse buying decisions if applied correctly.

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Definitions:

Unauthorized Users

Individuals who access a computer system or network without permission.

Computer System

An integrated set of hardware and software designed to process data and produce a desired output.

Thrashing

A condition in which a computer's virtual memory system is in a state of constant paging, significantly slowing down its performance.

POST

Power-On Self-Test, an initial set of diagnostic tests performed by a computer's firmware that checks the system's hardware components and ensures everything is working properly before starting up.