Rational Appeals Work Best When

question 26

Multiple Choice

Rational appeals work best when:

• A)there is low involvement and the product is simple.
• B)there is high involvement, but no emotion.
• C)there is high involvement and the viewer is willing to pay attention to the ad.
• D)they are related more to the product than the amount of involvement.

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Definitions:

Biological Factors

Elements like genes, hormones, and brain chemistry that significantly influence how organisms function.

Self-report

A method of data collection in which participants provide information about themselves, often used in surveys and psychological studies.

S Data

Self-judgments, or ratings that people provide of their own personality attributes or behavior.

Questionnaire

A research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents.