Emotional Appeals Are Based on Each of the Following Ideas

question 263

Multiple Choice

Emotional appeals are based on each of the following ideas except:

• A)humor and sex appeals are being overused and therefore not as effective as in the past.
• B)consumers ignore most advertisements.
• C)rational appeals go unnoticed unless the consumer is in the market for the particular product at the time it is advertised.
• D)emotional advertising can capture a person's attention and foster an attachment between the consumer and the brand.

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Definitions:

Depression

A mental health disorder characterized by persistently depressed mood or loss of interest in activities, causing significant impairment in daily life.

Online Infidelity

Engaging in romantic or sexual activities over the internet with someone other than one's partner, considered a form of betrayal.

Real-Life Liaisons

Actual interactions and connections between individuals, often implying intimate or clandestine relationships.

Escapism

The practice of seeking distraction and relief from unpleasant realities, especially through entertainment or fantasy.