Which Type of Message Strategy Attempts to Elicit Powerful Emotions

question 189

Multiple Choice

Which type of message strategy attempts to elicit powerful emotions that eventually lead to product recall and choice?

• A) generic
• B) cognitive
• C) emotional
• D) preemptive

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Definitions:

Stigma Consciousness

The expectation of being perceived by other people, particularly those in the majority group, in terms of one’s group membership.

Stereotype Threat

The concern that one might do something to confirm a negative stereotype about one’s group either in one’s own eyes or the eyes of someone else.

Disidentification

The process of disinvesting in any area in which one’s group traditionally has been underrepresented or negatively stereotyped.

Self-objectification

The tendency to view oneself primarily as an object to be looked at and evaluated based on appearance, rather than as a fully rounded individual.