Using the Hierarchy of Effects Model to Develop Liking of a Product

question 21

Multiple Choice

Using the hierarchy of effects model to develop liking of a product or brand, the best creative message strategies to use would be:

• A) affective
• B) cognitive
• C) conative.
• D) corporate

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Definitions:

Worldview Differences

Variances in the fundamental cognitive orientations of individuals or groups, including their beliefs about the nature of reality, values, and ethics.

Social Worker

A professional who provides assistance and support to people in need, helping them to cope with and solve issues in their lives, such as family and personal problems, and mental health challenges.

Steps

A series of actions or stages designed to achieve a particular goal.

Covert Power

A form of power that is not openly acknowledged or displayed but is nonetheless effective in influencing or controlling others.