In Terms of Spokesperson Characteristics, Which Is the Degree of Confidence

question 40

Multiple Choice

In terms of spokesperson characteristics, which is the degree of confidence or the level of acceptance consumers place in the spokesperson's message?

• A) trustworthiness
• B) expertise
• C) credibility
• D) likeability

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Definitions:

Adaptation

The process by which individuals or groups adjust to changes in their environment or circumstances, often enhancing survival, functionality, or well-being.

Problem-Focused Coping

A strategy involving directly addressing and managing a stressful problem or challenge to mitigate its impact.

Solution-Focused Coping

A coping strategy that emphasizes identifying and implementing practical solutions to address specific problems or stressors.

Lazarus

Refers to Richard Lazarus, a psychologist known for his theory on emotion and stress, particularly the appraisal theory of stress.