The Duration of an Advertising Campaign Is Affected By

question 150

Multiple Choice

The duration of an advertising campaign is affected by:

• A) both the reach and frequency of the campaign
• B) the reach of the campaign, but not the frequency
• C) the frequency of the campaign, but not the reach
• D) neither the reach or frequency of the campaign

---

Definitions:

Reality Shock

The feeling of surprise and disorientation experienced when entering a new environment, revealing a gap between expectations and reality.

Institutionalized Socialization Tactics

Organized methods used within institutions or organizations to assimilate new members into the prevailing culture or set of norms.

Self-selection

The process where individuals voluntarily choose to participate in a particular group, activity, or study based on their personal characteristics or preferences.

Selection Process

The procedure of choosing the most suitable candidates for a job or a role based on predefined criteria.