Repeating the Same Ad Does Not Always Work, Which Has

question 8

Multiple Choice

Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:

• A) has several identifiable selling points
• B) is seen by consumers in different environments
• C) uses the same tagline in every venue
• D) uses a typical person spokesperson

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Definitions:

Reciprocal Translocation

A chromosomal anomaly involving the exchange of segments between two non-homologous chromosomes.

Factor VIII Gene

A gene located on the X chromosome responsible for producing factor VIII, a critical protein for blood clotting.

Nondisjunction

A genetic anomaly during cell division where chromosomes fail to separate properly, leading to gametes with abnormal numbers of chromosomes.

XY Pair

Refers to the male sex chromosomes in humans and most other mammals where XY denotes a male genotype.